PUMA MACYS HERALD SQUARE

Marketing Challenge:

Puma was looking to for a way to elevate their in-store experience at the Macys Herald Square location to increase product sales ultimately.

Media Hounds Solution:

Our team provided a comprehensive challenge solution by installing 12 digital displays in Macy's Herald Square location for men's athleticwear. We used six ultra-thin bezels to construct an eye-catching video wall within the entrance column that showcases campaign information, lifestyle videos and imagery. The additional six displays were placed above the product types, allowing customers to navigate the store quickly. We ensured regular updates were made to the content by connecting the screens to a Content Management System (CMS) that provides remote support and control.