MARKETING CHALLENGE
AHQ was looking to launch a new product, a multi-use flip flop and needed assistance in creating a brand identity, including a name, tagline, logo, brand guidelines and hang tags for the prototype of the product.
WHAT WAS PROVIDED
AHQ provided us with the prototype of the new product as well as descriptors of the product to allow our branding team to create the essence surrounding the product and create the right design and aesthetic around their brand.
MEDIA HOUNDS SOLUTION
Our team had created an assortment of brand inspiration boards designed to walk them through good and bad design elements surrounding brand identities we liked and disliked helping narrow down the aesthetic process. Once we have finalized the product name and elements they liked about our inspiration board, our team had created a few logo concepts, where we continued to refine based on their feedback to create the final logo they’re using today. We had also created the brand guidelines, including the color schemes, logo placement on products, fonts, logo options, hang tags and other branded elements to support them in the future of marketing and selling this product.
