COPPER & OAK S/S 2025 COLLECTION LAUNCH
Marketing Challenge:
Effectively launch Copper & Oak's Spring/Summer 2025 Collection online while meeting new brand and product guidelines. This included organizing visual elements such as model selection, photoshoot locations, and updating the website with new content.
Media Hounds Solution:
Our team developed a unique creative direction for the Spring/Summer 2025 collection that captured the essence of Copper & Oak. We coordinated the photoshoot, from selecting models and locations to editing the final images. These visuals were seamlessly integrated into the revamped website, featuring high-quality product and lifestyle images. Additionally, we created an interactive online lookbook, designed an eye-catching landing page, and produced a 60-second brand video that effectively conveyed the brand's relaxed vibe.
